Both, honestly scoped: we optimize the selection decision (being the source AI picks) and audit the retrieval layer — indexation, crawler access, schema, structure — which is classic SEO hygiene feeding AI answers. AEO sits on top of SEO; we cover the overlap and point you to the rest.
Roughly half from your own website and content, and half from earned media — third-party listicles, community threads, reviews. We work both halves: your pages get fixed and kept fresh; the gatekeeper sources get mapped so you can be present in them.
ChatGPT will happily invent facts and drop yours — we measured both failure modes. 4seen runs the actual citation decision across a jury of AI models against your real competitors, applies fact-guarded fixes, and gives you a number you can verify.
A visibility report (lite) plus 10 checks every month. Pro removes the caps.
Those platforms track your brand across thousands of prompts and recommend from correlations — genuinely useful. We work per question: we run the actual selection decision (your page vs your competitors, judged by a jury of AI models), make the specific edit, and re-run the decision to prove it worked. They monitor the ocean; we win specific races and time every lap.
No — and be suspicious of anyone who does. We guarantee measured, verified improvement on the citation decision, honest auditing of the retrieval layer, and weekly tracking that shows exactly what moved and what has not yet.
Then we tell you that. Our fact-guard refuses to invent statistics or capabilities, so when a question needs substance you have not published, you get a spec of what to create instead of a made-up rewrite. That refusal is why our wins mean something.
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